When people talk about winning in business, they usually focus on growth charts, customer counts, and market share. Bigger is supposed to mean safer. More customers are supposed to mean more power. A larger slice of the market is often treated like proof that a company is on the right track.
But that story leaves out the question that matters most on a random Tuesday afternoon when payroll is due, a supplier invoice lands, or sales slow down for two months: can the business actually pay its bills? [Read more…]
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