Have you ever noticed how ads for products or services you recently checked out online start following you from website to website as you browse the Internet?
If so, you know how Interest Based Advertising works even if you weren’t aware that it exists.
In a nutshell, Interest Based Advertising is a technology that allows advertisers to keep showing you ads for products and services you’ve shown an interest in even after you’ve moved on to a different website.

If you’re a blogger you’re probably always on the lookout for opportunities to boost your blog traffic.
Have you ever looked at an item on an online shopping site and then seen an ad for the very same item show up on the next website you visited?
If you use Facebook you probably already know that thousands of companies advertise their products and services to Facebook’s roughly two billion users.