For much of the past twenty years, homeowners throughout the Greater Toronto Area followed a fairly predictable pattern. A young family would purchase a starter home, build equity for several years and eventually move into something larger as their needs changed.
Whether it was an extra bedroom, a finished basement or a larger backyard, upgrading usually felt like the natural next step.
Today’s housing market has rewritten that playbook. [Read more…]
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When people talk about winning in business, they usually focus on growth charts, customer counts, and market share. Bigger is supposed to mean safer. More customers are supposed to mean more power. A larger slice of the market is often treated like proof that a company is on the right track.