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Have you ever noticed how ads for products or services you recently checked out online start following you from website to website as you browse the Internet?
If so, you know how Interest Based Advertising works even if you weren’t aware that it exists.
In a nutshell, Interest Based Advertising is a technology that allows advertisers to keep showing you ads for products and services you’ve shown an interest in even after you’ve moved on to a different website.
You might not be familiar with the term “Interest Based Advertising”, but you have no doubt seen it in action. It works something like this:
Let’s say you’re in the market for car insurance so you visit a website that lists various insurance companies and compares the plans they offer.
The next thing you know you start seeing ads for auto insurance on Facebook or whatever website you happen visit next. [Read more…]
Question from Felicia: I have a question for you Rick, and it’s a serious question so please don’t laugh at me! lol
I do most of my shopping online and I’ve noticed that whenever I log on to Facebook I see ads for the very items I was shopping for earlier. That sort of concerns me.
Is Facebook spying on me when I’m using other websites? If they are I’ll probably close my account.
Rick’s answer: [Read more…]