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How To Use Facebook Marketing To Promote and Improve Your Business

Posted on October 25, 2016

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If you’re struggling to promote and grow your small business, you have probably recognized the awesome potential of marketing on Facebook to their 1 billion or so active users.

It’s very true that Facebook offers some amazing potential for helping you grow your business, but you’ll need a clear, effective strategy if you want to take full advantage of it.

Facebook Marketing is simple in concept, but I can tell you from personal experience that there are countless ways to do it wrong and end up spending a ton of money with little in the way of tangible results to show for it.  [Read more…]

Do you use Facebook to promote your business? Get ready to start paying. A lot.

Posted on December 3, 2014

facebook-logoIf you use Facebook to promote your business, come mid-January you’ll have to start paying to promote your posts if you want them to be seen by your followers.

For some time now, Facebook has been using their “EdgeRank” algorithm to reduce the number of followers who see unpaid posts in their newsfeeds, prompting many business owners to pay to promote their posts to a wider audience.

Thanks to Edgerank, as of today small business owners can choose not to pay to promote a post and it will still be seen by approximately 16% of their followers. But that’s about to change pretty soon.  [Read more…]






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