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Marketing tips for tech entrepreneurs: Building a strong brand

Posted on March 23, 2025

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In the tech industry, branding is more than just a logo or a slogan – it’s a promise of value.

Tech entrepreneurs need to establish a strong brand to stand out in a crowded market. A strong brand resonates with customers, communicates your mission, and builds loyalty.

This article offers practical tips on how to create and maintain a robust brand presence, tailored specifically for tech entrepreneurs looking to make an impact.  [Read more…]

This tool can help you stay safe while using Messenger

Posted on March 23, 2025

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By now you’re probably aware that Facebook and other popular social media sites are favorite playgrounds for the hackers and scammers of the world.

Unfortunately, those same miscreants are using Facebook’s hugely-popular Messenger app to perpetrate their evil deeds as well.

I’ve written about several dangerous Messenger-related scams and hoaxes in the past, and I’ll continue bringing you the information you need to avoid the new ones that will inevitably pop up in the future.

But today I want to tell you about a valuable resource that Facebook has created that can help you recognize many new scams the first time you see them pop up in your Messenger inbox.

[Read more…]

Review: CyberPower PR1500LCD Smart App 1500VA/1500W Sinewave UPS

Posted on March 22, 2025

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Note: The links in this post are affiliate links.

As you probably know, a battery backup / UPS device can help protect your computer and other sensitive electronic gear from the hazards and inconvenience of power blackouts and brownouts.

And if your home or small office is located in an area that’s served by an unreliable power grid, it’s absolutely essential that you have your computer and other important equipment plugged into one.

I’ve tested and reviewed a number of these devices over the years, and for the most part they have all been quite reliable and effective.

I’ve been using a CyberPower PR1500LCD Smart App 1500VA/1500W Sinewave UPS for about two years now and I can tell you that it’s hands-down the best UPS device I have used to date.

[Read more…]

Scam alert: Beware this dangerous “AppleCare Support” scam

Posted on March 21, 2025

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An old, but very dangerous recurring scam targeting unsuspecting iPhone users is making the rounds once again.

As usual, there are several slight variations of this scam, but luckily they’re pretty easy to recognize if you know what to look for.

This “Call AppleCare for Support” scam typically works something like this…  [Read more…]

Q&A: How can I make the text bigger on my phone?

Posted on March 20, 2025

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Question from Carol:  Hi, Rick. I need your help with a problem I’m having if you don’t mind.

I recently had a stroke and it affected my eyesight. My recovery is going well but I still don’t see nearly as well as I used to.

One of the biggest problems I have is reading the text on my phone. It would help a lot if I could make the letters bigger.

Can you tell me if that’s possible and how to change it if it is? [Read more…]

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