Click here to sign up for my free Rick’s Tech Tips Newsletter!
If you’ve been using Facebook for a while you’ve probably noticed that many people “Like” their own posts just as soon as they post them.
That can be viewed as a form of vanity, right?
I mean, seriously, is it really cool to “Like” your own posts?
Well, truth be told, in most cases it isn’t vanity at work at all. It’s simply a method you can use to jumpstart the engagement you’ll receive on every post you publish on Facebook.
As you probably know, Facebook’s algorithm is making it increasingly difficult for our posts to gain any exposure.
After every algorithm update it seems that fewer of our friends see our posts, and the effective “reach” of published posts is even worse for those who maintain a business page on Facebook.
In fact, Facebook has reduced the distribution of page posts so much that they are now virtually useless as an advertising vehicle unless the poster is willing to pay Google a fee to literally advertise the post on their platform.
“Liking” your own posts gives those posts a little extra nudge in terms of engagement.
Having at least one “Like” draws attention to a post and gives it a little extra perceived importance in the minds of your friends and page “Likers”.
But that first initial “Like” also does something even more important…
It “primes the pump” by psychologically encouraging others to “Like” the post as well.
Several studies have shown that posts that receive an immediate initial “Like” end up receiving more engagement overall.
Bottom line: There’s no reason to feel bad (or even a little guilty) about “Liking” your own posts on Facebook.
As I said above, “Liking” your own posts isn’t a vanity thing. It’s simply a powerful tool you can use to jumpstart the engagement on your posts.
More importantly, if you have a business page it could potentially mean the difference between success and failure unless you have a bunch of cash laying around that you can readily sink into Facebook ads.