If you use the popular goo.gl URL shortener service from Google you’ll need to start using Bit.ly, Ow.ly or some other service to shorten (and optionally track) your URLs.

Google has just announced in a blog post that they’re planning to stop supporting the goo.gl service and transition existing users to their Firebase Dynamic Links service, starting this month.

As explained in their blog post, Google will be executing the transition in phases depending on the whether a user is new to goo.gl or already an existing user.  [Read more…]