As explained in their blog post, Google will be executing the transition in phases depending on the whether a user is new to goo.gl or already an existing user.
For those of you who might not be familiar with them, URL shortener services allow you to paste a long URL into a text box and retrieve a shortened version of the URL to use on Twitter and other places where long URLs aren’t practical.
Most services allow you to track clicks on the shortened links as well.
All existing goo.gl shortened links will continue to work after the transition has been completed, but users will not be allowed to shorten any new links.
Google will also allow users to continue accessing tracking info for their goo.gl shortened links for a limited time period.
I’ve used goo.gl some in the past and I was very happy with the service. But I’ve been using Bit.ly exclusively for the past couple of years so this change will have no real affect on me.
But that being said, I know lots of other bloggers love goo.gl and use it on a regular basis. If you’re one of them you’ll need to start using another service ASAP.
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