Don’t you just hate those annoying ads that hide the actual content of a web page until you click a hard-to-find “Close” button?
Or how about the ones that force you to wait ten seconds while a timer counts down to zero?
And even worse, those ads that start playing audio at maximum volume just as soon as the page is loaded into your browser?
Well, I happen to despise those annoying types of ads, I’m guessing that you despise them too.
And apparently the folks at Google agree with us.
I for one think this is a great move because it will help make the Internet a more pleasant place while preserving online advertising as a viable endeavor for advertisers and publishers alike.
I certainly understand that advertisers need to make sales and publishers need to earn revenue from their websites, but I don’t think that irritating their customers and website visitors with some of the most annoying types of ads possible is a good way to achieve those goals.
The good news for publishers and advertisers is this change won’t cause Chrome to block ALL ads like most ad blocking extensions do. Instead, it will only the block ads on pages that display ads considered to be problematic by the Better Ads Standards Coalition.
In other words, advertising will still be a viable way of making sales and monetizing websites, but it will have to be done in a much more visitor-friendly way.
I believe this will be a good development for everyone in the long run, including advertisers and publishers.
After all, we won’t have to endure all those annoying ads when we visit our favorite websites but the advertisers will still be able to hawk their wares in a customer-friendly manner.
And just maybe I won’t have to write any more posts like this one!
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