Back in February Google announced plans to start giving “mobile friendly” web pages higher prirority in their mobile search results.
That makes plenty of sense to me. After all, if I’m searching for info while using my smart phone, I would prefer that Google recommend pages that are optimized for my phone’s small screen.
Well, now Bing is getting ready to jump onto the “mobile friendly” bandwagon. Microsoft has just announced that they will be rolling out changes similar to those made by Google within the next few months.
Both Google and Bing promise to keep attempting to deliver the most relevant pages for a given search query regardless of the formats of the pages that match the query, but if all other criteria are equal they will give priority to pages that are optimized for mobile devices.
In my opinion that’s great news for tablet and smart phone users. But don’t worry, if you use a laptop or desktop computer, this change shouldn’t affect the search results you’ll see in any way.