Content is king in the marketing world. However, for you to capture people’s attention, your content must be original and unique. AI technology is here with us, and despite its many positives, it has some challenges, especially when it comes to content creation.
There have been instances where creators and journalists have been caught passing off AI-generated articles as their own personal work. So, with millions of creators, blogs, and websites churning out content, how do you make yours stand out?
Here are some unique and effective ways to ensure originality in content.
Find What’s Missing
It is always the norm for content creators to jump on what’s trending and use it to drive traffic to their websites. However, you can put your own spin on it and offer the audience a different outlook on the trending topics.
How can you do so, you may ask? It is simple. Start by analyzing the topic and identify what’s missing. It could be a different perspective or a deeper analysis of the subject. To ensure originality in content, you can write an article or make a video delivering your insights based on personal experiences and data.
Use AI to Brainstorm About Ideas
Most content creators often hit a mental block where they cannot come up with creative ideas. This is common, but it shouldn’t push you towards regurgitating old stories for clicks. AI tools like Walter Writes AI can help you generate new interesting ideas for your audience to ensure originality in content.
You can ask AI for five or ten different ideas and pick one that sounds the most interesting. Next, dive deeper into research and find a way to expand the topic. Also, share personal experiences or use case studies to back your points.
Always Do Your Research to Ensure Originality in Content
This is crucial and a must whether you run a personal blog or work as a professional journalist at a media house. Adding data and numbers to back your claims makes your content more original, especially if it is data no one has looked at before.
You can run your case studies by conducting polls on social media to collect views from your followers. Also, consider interviewing industry experts for a more in-depth view of the topic. Last, compare current data with the old and offer your perspective while taking into account what might have led to the difference.
An article titled “78% of Gen Zs Prefer Remote Roles to On-Site Jobs” is better and more original than “Gen Z Employees Don’t Want Office Jobs.”
Write Like You Talk
Having a unique writing style can help you ensure originality in content and set it apart. It is what attracts and helps to grow your audience. Most content these days sounds robotic because writers and creators want to sound official.
Break down your thought process and explain your views like you would when talking to friends or family at home. Also, polish your work but don’t over-edit. Some things may be highlighted as clarity errors during editing, but they add soul to your writing.
Summing up
Original content doesn’t mean you go to the ends of the earth looking for topics humans have never heard of before. It is about uniquely packaging your articles or videos and featuring case studies and personal experiences to ensure originality in content.