If you’ve ever poured hours into a blog post only to watch it disappear into the black hole of page two on Google, you’re not alone. Most websites don’t have a traffic problem – they have a discoverability problem.

Forget about big ad budgets and fancy buzzwords. The real progress comes from staying active. Keep your posts coming, clean up little problems as they pop up, and let people see that your site’s still alive and kicking. That’s how people start paying attention, and Google does too.

Here’s what really makes a difference.  [Read more…]