2024 has seen the global revenue generated from podcasts reach a staggering $4 billion. When it comes to podcasts, some questions naturally arise like what’s the secret to launching one and ensuring listeners get hooked?

It’s not classified information that listeners are the ones to make or break this industry and keeping them engaged is vital, but there are also other reasons at play.

I am sure every creator has many valid points about the key features to enhance the success of a podcast, but many of them often forget a simple fact, and that’s the huge competition in the market. Why is it even important in this context?  [Read more…]