The recent explosion in the number of Internet users installing ad blockers has greatly reduced the amount of advertising revenue being earned by many online publishers.

Truth be told, I use ad blockers on all my browsers myself, and I doubt if I’ll ever surf the web without them again.

Publishers hate ad blockers because the ads they place on their websites never make it to the reader’s web browser. And as one would expect, every blocked ad represents a loss of revenue.

But guess what? The publishers have no one but themselves to blame for this huge loss of income. To understand why that is, it’s important to consider the history of online advertising…  [Read more…]