Google’s algorithm for ranking web pages takes numerous factors into consideration when deciding which pages deserve to be ranked highest in the search results pages (SERPS).

One ranking factor which is very often misunderstood (and frequently abused) is an article’s Keyword Density.

Many webmasters and bloggers believe that using a keyword or key phrase as often as possible on a page will cause that page to rank higher in the SERPS, but that isn’t really the case at all.  [Read more…]