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If you do a lot of shopping online, you no doubt order a “dud” every now and then.

After all, marketers literally make their livings designing websites, ads and product descriptions that make every item they sell appear to be the best product ever built.

Well, if you shop on Amazon, there’s a very easy way to ensure that virtually all of your purchases are great ones…

The secret to this magic is always checking the Amazon Best Sellers lists. [Read more…]