If your web browser has an ad blocker enabled you’ve probably noticed that many websites you want to visit now won’t let you view their content unless you disable the ad blocker.

The reason they’ve adopted this policy? Because they depend on advertising revenue to fund their operations and earn a profit on their investments.

Ad blockers prevent advertisements from showing up in your web browser, and that results in zero ad revenue being earned from the page view.

Therefore, it seems like blocking visitors who use ad blockers would be a wise move, right?

Well, it really isn’t. Read on and I’ll explain why.  [Read more…]