In 2020, social video marketing became an integral part of a communication plan for video producers, advertisers, educators, and people from the entertainment industry.
Creating videos is easier than it has ever been before. What’s more, this format allows global sharing and enjoys popularity around the globe.
The latest trend in the world of video content is Connected TV (aka CTV), a method of watching TV programs via the Internet using a smart TV or portable streaming device.
According to 42Matters, CTV platforms such Apple TV, Roku, and Amazon are real leaders in the video streaming environment today and they have more than 40 thousand applications plus 30 new ones published every day.
It’s no wonder that advertisers and publishers are paying special attention to services like the Viewpoint and the opportunities of CTV monetization they provide.
Millions of publishers are already using this medium and their number is expected to grow. Here’s why:
- CTV is personalized – Viewers want to consume content that suits their needs and interests. With CTV, they can choose shows and series themselves and watch only those videos that meet their preferences.
- CTV is cost-effective – CTV is cheaper than cable TV as some packages come for free.
- CTV supports different devices – Pew Research states that 96% of Americans have a smartphone and access the Internet with the help of this device regularly. CTV content is compatible with mobile devices, which allows people to stay tuned wherever they are.
Considering these obvious benefits viewers experience with CTV, advertisers perceive this medium as a profitable vehicle for advertising.
They invest in CTV ads, stick to monetization platforms, and bargain for beneficial deals with publishers. This encourages the latter ones to get revenue via content monetization.
How can you make your CTV monetization safe and efficient?
CTV is an emerging technology. There are numerous platforms and devices on the market today.
The inventory can be sold programmatically, but this raises a number of issues, including the risks of fraud and poor results.
Here are five tips to help you avoid potential monetization dangers:
1 – Choose providers that deliver scale and safety features
The right way to efficient and secure monetization is cooperation with reliable technology providers.
It’s important to ensure that the providers you choose to work with have a full suite of tools like scalable infrastructure, CTV-specific features, safety technologies to prevent data theft, on-demand and live content support.
2 – Keep up with industry standards
To make sure that your inventory is applicable for advanced programmatic campaigns and flawless ad experience, you should adopt industry standards. Use solutions accredited by the Advertising Bureau (IAB) and the Media Rating Council (MRC).
3 – Pass key programmatic signals
To protect your inventory, pass key programmatic signals, like demographical data, views, and safety.
This will attract advertisers with particular resolutions your inventory brings to reach their goals. As a result, advertisers’ demand will increase.
4 – Check if your inventory is represented correctly
The key to successful ad monetization is an authentic representation of your inventory. This makes it more attractive for advertisers and therefore – increases your chances for great deals.
What’s more, verification of your inventory keeps you safe from scam activity. Make sure to use built-in safeguards to verify customers’ impressions and make sure that the traffic is genuine.
5 – Carry out an audit
Review your CTV ad request setup by carrying out regular audits to evaluate your players, ensure that the streaming quality is high, and see if all ad requests are protected with SSL.
It’s also important to keep an eye on the performance of your campaign to maximize your income.
CTV advertising continues to grow and the ad selling market itself is continuing to grow.
Publishers need to be aware of the best practices and utilize their inventory in the most effective way possible.
Presenting your offers, it is crucial to develop a mindful approach in order to increase your chances at successfully monetizing your ad slots.
Thoughtfulness can help avoid mistakes and losing out on bargains, so always be mindful of your safety, insisting on authentic representation and performing regular audits.
And finally, be sure to choose reliable video monetization platforms in order to avoid the risks.
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