Question from Kenny P.: This morning I noticed that my favorite website has started showing videos from something called AdChoices, and I find them really annoying!
They were never there before today so I’m wondering if they’re supposed to be.
My question: Is AdChoices a virus? If it is, how do I get rid of it?
I’ve scanned my system with both Norton and Malwarebytes but they didn’t find anything.
Rick’s answer: Kenny, the short answer to your question is no, AdChoices isn’t a virus or some other form of malware.
It’s actually a legitimate advertising platform that countless advertisers use to get the message out about their products and services.
Websites show the ads on their pages in order to earn advertising revenue.
Personally, I don’t mind the ads all that much. While it’s true that they can be irritating at times, ads are the engine that keeps most of the Internet free for us users.
That being said, some websites are plastered from top to bottom with ads, making it close to impossible to actually use those sites.
I used to simply try to avoid sites like that whenever possible, but it got to me too much for me. I finally broke down and installed an ad blocker, and I’ll probably never surf the web without one again.
If you really hate the AdChoices ads (and if you, do you certainly aren’t alone), you can simply install an ad blocker extension on your browser (I use and recommend Ublock) to prevent them from being displayed on your computer.
Bottom line: AdChoices is a legitimate advertising platform, not a virus. But if you find their ads irritating you can install an ad blocker extension to keep from seeing them.
Bonus tip #1: The proliferation of ad blockers has many advertisers and publishers struggling these days, but they only have themselves to blame. This post explains why.
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