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You are here: Home / Tech Questions & Answers / Memo to Microsoft: Users just aren’t that interested in touch screens on laptops and desktop PCs

Memo to Microsoft: Users just aren’t that interested in touch screens on laptops and desktop PCs

Posted on August 13, 2013

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touch-screen-laptopI found it odd when Microsoft decided to make the touch screen-friendly tiles of the new Start Screen the primary selling point of Windows 8.

To this day I still haven’t figured out why the folks in Redmond thought of laptop and Desktops PC users would ever prefer “touching” their computer screens over using their mice and keyboards.

Well, it turns out that I’m not the only person who feels that way. According to data compiled by marketing research firm IDC, very few consumers are willing to lay out the extra cash required to purchase a touch enabled laptop or monitor. And among those who do purchase touch screen computers, only a relative few actually opt for touching the screen over using their mice or keyboards.

I believe that Microsoft made this ill-fated decision in an attempt to reverse the decline of its influence in the computer marketplace. The sales of traditional PCs continue to fall as tablets and smart phones gain ever increasing shares of the market. And as we all know, most of the tablets and smart phones being sold do not run a Microsoft operating system.

By rolling back some of the most drastic changes to the Windows user interface with the upcoming release of Windows 8.1, Microsoft is admitting their error and, to their credit, are trying to make amends. The question is, will it be a case of “too little and too late”? I think it will. How about you?

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