We’ve all seen them in our news feeds, and most of us have “Liked” and “Shared” them at one time or another. I’m talking about “Like and Share bait posts”, and Facebook is now starting to penalize Pages that publish them.

Like and Share bait posts typically contain images that consist of a touching photo along with a written message that tons of people are sure to agree with. After all, plenty of folks have a daughter they love with all their heart, right?

The common thread between all of these bait posts is that you will be asked to “Like” and “Share” the post if you agree with the message or find the image to be “touching” in some way.

Sounds harmless, right? Well, it really isn’t.  [Read more…]