Creating a unique identity for your product and brand is a crucial step in business that should never be overlooked. Neglecting to make your logo and packaging interesting can limit your business’s growth potential.

For example, there is a local business that sells exceptional gourmet pizzas with an innovative menu. The local community enjoys their offerings, but unfortunately, the business is only able to break even. Despite receiving compliments, the owners decide to close down.

However, you step in and introduce them to a graphic designer who creates customized images for their logo and packaging. The new designs are much more appealing than the plain white pizza boxes they used before.  [Read more…]